Posts tagged with ‘What is’

  • Oddly enough, copywriting has always been less about writing copy and more to do with working with art directors coming up with big ideas. That’s where a copywriter’s value lies.  And it’s why we should be seen as an investment rather than a cost to our clients. With art directors and designers it’s easy... Read More...
    24 September 2013 // 0 Comments
  • Decoupling or Centralised Production is the process where the client chooses to have a relationship directly with a production house rather than their advertising agency using their own in house facility or preferred supplier. Read More...
    01 August 2013 // 0 Comments
  • Retouching is the process of getting an image ready for final presentation. This can take a variety of techniques and process, can be very subtle or dramatic but every image that you see used in advertising will be subjected to some form of enhancement. Read More...
    10 July 2013 // 3 Comments
  • Q: What do you do? A: I work in advertising. But not the sexy bit. The above will be a familiar conversation for anyone who works in advertising production. Not very many people, including colleagues in our own industry really understand what it is we actually do. Production departments are the unseen nuts and... Read More...
    03 June 2013 // 2 Comments