Posts tagged with ‘Advertising’

  • How can a PR company increase their speed to market by using a Production House? The lines are blurring between Advertising, Marketing and PR agencies and nowhere is this more obvious than who should be creating the required content. Traditionally Advertising Agencies were responsible for all content creation but this was a time when... Read More...
    08 October 2014 // 0 Comments
  • A few tips to help you perfect your CV Like any advertising and marketing company we constantly receive unsolicited emails from prospecting individuals hoping to catch a lucky break in to the industry. Whether after a full time or temporary position, or looking to gain some valuable experience as an intern, invariably the email... Read More...
    06 October 2014 // 4 Comments
  • There are few designers that evoke as much praise from their peers than that of the eminent Milton Glaser. Over several decades, he has been one of the most internationally renowned and highly influential figures in design. Extremely prolific, his proficiency as a practitioner spans many disciplines that include graphics, exhibitions, interiors, furniture and... Read More...
    08 July 2014 // 0 Comments
  • I’ve often been struck by the two worlds of art and design and how they relate to one another. Both artists and designers create visual compositions using a shared knowledge base. However, the divide between these two creative disciplines could not be greater. To ellaborate my point, several years back I found myself dining... Read More...
    01 July 2014 // 0 Comments
  • THE IMPORTANCE OF BRAND GUIDELINES. A strong brand is one of the most valuable assets a company or organisation can own. It is not simply a logo or identity. It is a whole set of associations which people make when they think about or encounter your business. Having control of your company’s personality, vision... Read More...
    17 October 2013 // 0 Comments
  • Oddly enough, copywriting has always been less about writing copy and more to do with working with art directors coming up with big ideas. That’s where a copywriter’s value lies.  And it’s why we should be seen as an investment rather than a cost to our clients. With art directors and designers it’s easy... Read More...
    24 September 2013 // 0 Comments
  • Decoupling or Centralised Production is the process where the client chooses to have a relationship directly with a production house rather than their advertising agency using their own in house facility or preferred supplier. Read More...
    01 August 2013 // 0 Comments
  • Retouching is the process of getting an image ready for final presentation. This can take a variety of techniques and process, can be very subtle or dramatic but every image that you see used in advertising will be subjected to some form of enhancement. Read More...
    10 July 2013 // 3 Comments
  • This question has been around since the beginning of time. Visionaries who hunt for it cite its discovery as the cornerstone for great, innovative and original work – especially within our industry. Personally speaking, I’ve always admired the tenacity of those brave souls within agencies who have the unenviable task of getting a client... Read More...
    28 June 2013 // 0 Comments
  • The difference between graphic design and advertising Read More...
    14 June 2013 // 0 Comments