blog

  • CILT BRANDING BY CREATION One of the projects we’ve been working on this year has been the global branding for CILT, The Chartered Institute of Logistics and Transport who are the independent professional body for individuals associated with logistics, supply chains and transport. On Friday the 6th December the annual CILT Fellows lunch was... Read More...
    12 December 2013 // 1 Comment
  • THE IMPORTANCE OF BRAND GUIDELINES. A strong brand is one of the most valuable assets a company or organisation can own. It is not simply a logo or identity. It is a whole set of associations which people make when they think about or encounter your business. Having control of your company’s personality, vision... Read More...
    17 October 2013 // 0 Comments
  • Oddly enough, copywriting has always been less about writing copy and more to do with working with art directors coming up with big ideas. That’s where a copywriter’s value lies.  And it’s why we should be seen as an investment rather than a cost to our clients. With art directors and designers it’s easy... Read More...
    24 September 2013 // 0 Comments
  • Decoupling or Centralised Production is the process where the client chooses to have a relationship directly with a production house rather than their advertising agency using their own in house facility or preferred supplier. Read More...
    01 August 2013 // 0 Comments
  • Recently I was asked if the Glastonbury Festival had changed in its core values and spirit from the origins of the festival back in 1970. I didn’t attend my first until 1992 and since then I’ve only missed a couple including the year that Jay-Z performed in 2008. Following the coverage on the BBC... Read More...
    12 July 2013 // 1 Comment
  • Retouching is the process of getting an image ready for final presentation. This can take a variety of techniques and process, can be very subtle or dramatic but every image that you see used in advertising will be subjected to some form of enhancement. Read More...
    10 July 2013 // 3 Comments
  • A review of the David Bowie Is exhibition currently at the Victoria and Albert Museum in London Read More...
    08 July 2013 // 2 Comments
  • This question has been around since the beginning of time. Visionaries who hunt for it cite its discovery as the cornerstone for great, innovative and original work – especially within our industry. Personally speaking, I’ve always admired the tenacity of those brave souls within agencies who have the unenviable task of getting a client... Read More...
    28 June 2013 // 0 Comments