Archive for June, 2013

  • This question has been around since the beginning of time. Visionaries who hunt for it cite its discovery as the cornerstone for great, innovative and original work – especially within our industry. Personally speaking, I’ve always admired the tenacity of those brave souls within agencies who have the unenviable task of getting a client... Read More...
    28 June 2013 // 0 Comments
  • The difference between graphic design and advertising Read More...
    14 June 2013 // 0 Comments
  • Creation are proud to partner MPC, who have been a global leader in VFX for over 25 years and counting, with industry-leading facilities in London, Vancouver, Los Angeles, New York and Bangalore. They are renowned for adding visual wonder and creative expertise to the advertising, film and entertainment industries. Some of their most famous... Read More...
    12 June 2013 // 0 Comments
  • I have regularly been struck by the similarities that exist between ad agencies and rock bands. I’ve wandered through many a creative department in my time and have been struck by the number of Fender Strats and Ovation 12 strings that stand dormant within the flotsam and jetsam of an art director and copywriters... Read More...
    11 June 2013 // 0 Comments
  • A good logo says what something is. Or where it came from. And it should sing out like music. A logo is a promise. It is not the brand itself. It’s an expression of the brand in it’s most condensed form. It can be a piece of type, a symbol, a picture, or a... Read More...
    06 June 2013 // 0 Comments
  • Q: What do you do? A: I work in advertising. But not the sexy bit. The above will be a familiar conversation for anyone who works in advertising production. Not very many people, including colleagues in our own industry really understand what it is we actually do. Production departments are the unseen nuts and... Read More...
    03 June 2013 // 2 Comments